UX · UI

Senior Product Designer

CHANGE BACKGROUND

About Che

From Complex Requirements to Inclusive Design

I am a Senior Product (UX/UI) and Learning Experience (LX) Designer with a 17-year track record of delivering high-integrity digital solutions across complex, regulated Australian sectors.

Strategic Partnerships

Trusted by prominent federal government agencies, financial institutions, and leading educational organisations.

Compliance-Driven

Combining deep technical execution with strict alignment to modern accessibility standards (WCAG 2.1/2.2) and the Digital Service Standard (DSS).

The Goal

Transforming intricate operational workflows into clean, human-centered, and friction-free user experiences.

Skills

What I Do

User Experience Design

User Research & Discovery Strategy

Journey Mapping & Experience Strategy

Complex Information Architecture

Rapid Prototyping & Interaction Design

Accessibility Compliance & Usability Audits

User Interface Design

Responsive Interface Design

Design Systems & Component Governance

High-Fidelity Visual Design

Advanced UI Prototyping

Data Visualization & Dashboard Design

Learning Experience Design

Digital Learning & Software Onboarding

Gamification & Immersive Simulations

Performance Support & Microlearning

Multimedia Instructional Design

Curriculum & Assessment Architecture

Work

Selected Projects

Department of Agriculture, Fisheries and Forestry (DAFF)

ASIC Personas

Australian Securities & Investments Commission (ASIC)

APS Jobs

APS Jobs

University of Technology Sydney (UTS)

University of Technology Sydney (UTS)

Department of Agriculture, Fisheries and Forestry (DAFF)

Australian Air League

Australian Air League

Commonwealth Bank

Commonwealth Bank

Visual Design - Department of Veterans' Affairs

Department of Veterans’ Affairs

Contact

Get in Touch

Looking to streamline a complex workflow or scale your product’s accessibility framework? Drop me a line to discuss your project requirements.

Send a Message

Usually replies within 24 hours.

Che Simpson

Senior Product Designer