# Che Simpson > UX design and e-learning development ## Posts - [Home page elements](https://chesimpson.design/home-page-content/): The content of a website homepage requires a range of content to engage the user. Header The header is largely constant throughout the website. It should not change from page to page. Logo The website logo will usually sit in the top left corner. A centred position is also popular. It should be linked to take the user to the home page from any page. Primary navigation The navigation will usually sit top right in line with the logo. It may also sit either side or below a centred logo.  There are many exceptions and different placements according to individual ... Read more - [Game design](https://chesimpson.design/game-design/): A game design document is the basis for a game. It includes the following. Backstory The backstory (or background) provides the player with all the information they need to establish context. It is like the prelude. An example of a backstory is the yellow text seen at the start of every Star Wars movie disappearing off into the distance. This fills you in on the historical chronology up to the current point in time. The backstory comes in many forms including through flashbacks (e.g. war veteran), dialogue (e.g. characters talking), on screen narration (ala Star Wars), recollection (e.g. characters remembering), ... Read more - [eLearning project management](https://chesimpson.design/elearning-project-management/): While it is tempting to be purely creative when developing an e-learning course, it is worthwhile having an awareness or appreciation of the following: Risk management Planning Communicating Content gathering Instructional design Storyboarding Production Quality assurance Integration The risk equation is risk = likelihood x consequences. Risk management can form the first step of the management of the project. It may also be repeated at regular stages throughout the project in an iterative nature. Risk management consists of establishing the context, communicating and consulting, identifying risks, analysing risks, evaluating risk, treating risks, and monitoring and reviewing existing and new risks ... Read more - [Adult learning principles and eLearning](https://chesimpson.design/adult-learning-principles-and-elearning/): Considering Adult Learning Principles when developing an e-learning storyboard will lead to adult learners more motivated and engaged to complete the module. Malcolm Knowles, an American practitioner and theorist of adult education, popularised the theory of andragogy. Knowles defined Andragogy as ‘the art and science of helping adults learn.’ According to the theory of andragogy, adults learn better by collaborating and solving problems, rather than passively absorbing information. Knowles developed 5 characteristics of adult learners: Adults like to feel in control of their e-learning. E-Learning developers are able to create branching scenarios and ‘pick-your-path’ if they plan well. In this ... Read more - [Landscape photography](https://chesimpson.design/build-better-elearning-with-adult-learning-principles/): The possibilities for landscape photography are endless. Good photography techniques will enable you to capture stunning shots in the surrounding landscapes and environment. A little knowledge and willingness to learn can turn you into a pro landscape photographer in no time. Here are some useful tips for landscape photography to get you started taking amazing landscape shots. Methodology To photograph landscapes well, be ready to walk to various spots and patiently wait for the right lighting to fall on your scene. Don’t miss out on the early hours of the morning as this is the best time to capture amazing ... Read more - [The eLearning development process](https://chesimpson.design/the-elearning-development-process-2/): eLearning is developed using a range of methodologies. One of the well-known methods is the ADDIE model. As everyone already knows, ADDIE stands for Analyse, Design, Develop, Implement, and Evaluate. This is a simple approach to design. Each step encompasses a wide range of activities. Analyse – this is all the foundation work. The hard yards. It includes: Analyse the requirements of the training by identifying the required state and the actual current state (including developing metrics). Goals and objectives. Learner personas. There should be 4-8 different personas, each persona should identify the learners’ characteristics, role, needs, skills, and learning ... Read more ## Pages - [University of Technology Sydney dashboard](https://chesimpson.design/university-of-technology-sydney-student-portal/): Who: University of Technology Sydney (UTS) Product: UTS student portal Why: To provide a proof-of-concept of a new student portal including additional functionality Activities: Dashboard design, UX design, UI design Tools: Figma Role: UX designer Overview The University of Technology Sydney (UTS) is a leading Australian public tech university in central Sydney, known for innovation, industry links, and practical learning, ranking as Australia’s top young university and in the global top 100. It offers diverse degrees in business, design, engineering, health, IT, and more, emphasizing hands-on skills, research, and preparing graduates for real-world impact with a strong international focus. Its ... Read more - [University of Technology Sydney analytics](https://chesimpson.design/analytics/): Who: University of Technology Sydney (UTS) Product: UTS student portal Why: To understand which pages in the new student course application flows have highest drop off rates Activities: Google analytics, analysis Tools: Google analytics, Excel Role: UX researcher Overview The University of Technology Sydney (UTS) is a leading Australian public tech university in central Sydney, known for innovation, industry links, and practical learning, ranking as Australia’s top young university and in the global top 100. It offers diverse degrees in business, design, engineering, health, IT, and more, emphasising hands-on skills, research, and preparing graduates for real-world impact with a strong ... Read more - [Work](https://chesimpson.design/work/): Analytics Pilot training Visual design Signup flow Personas Widget design Job search OH&S training System training System training - [Australian Securities & Investments Commission personas](https://chesimpson.design/asic-personas/): Who: ASIC Product: Personas Why: To understand the users of a product (Dynamics 365) Activities: Stakeholder discussions, user interviews, segmentation, user profiles, scenarios, personas Tools: Axure, iPad Pro Role: UX researcher Overview The Australian Securities and Investments Commission (ASIC) is Australia’s integrated corporate, markets, financial services, and consumer credit regulator. As an independent government body, its primary mission is to maintain and improve the performance of Australia’s financial system and protect consumers by enforcing corporate laws. Problem The ASIC CRM, Microsoft Dynamics 365 was being upgraded. The client needed to understand the users of the application, how they used it, ... Read more - [Equifax signup flow](https://chesimpson.design/equifax-application-flow/): Who: Equifax Product: Generic product sign-up flow for use across multiple products Why: To increase efficiencies in design Activities: Stakeholder discussions, personas, scenarios, prototyping, user testing Tools: Adobe XD Role: UX designer, UI designer Overview Equifax Inc. is a leading global data, analytics, and technology company and is one of the “Big Three” largest consumer credit reporting agencies, alongside Experian and TransUnion. Headquartered in Atlanta, Georgia, the company collects and manages information on over 800 million consumers and 88 million businesses worldwide. Problem Equifax had a range of products designed independently of any single design system. While the requirements of ... Read more - [Equifax personas](https://chesimpson.design/equifax-persona/): Who: Equifax Product: Persona Type: Discoverable Activities: Stakeholder discussions, visual design Tools: XD Role: Lead UX designer Overview Equifax Inc. is a leading global data, analytics, and technology company and is one of the “Big Three” largest consumer credit reporting agencies, alongside Experian and TransUnion. Headquartered in Atlanta, Georgia, the company collects and manages information on over 800 million consumers and 88 million businesses worldwide. Problem Detailed personas required for UX work had not been developed. A set of personas that could be applied to multiple projects were required. Solution Personas inform stakeholders and designers alike of the characteristics of ... Read more - [Australian Air League e-learning](https://chesimpson.design/australian-air-league/): Who: Australian Air League Product: e-Learning Type: Procedure training Features: Scenario based learning Tools: Articulate Storyline Assessment: Integrated Length: 30 minutes Screen count: 17 Overview The Australian Air League is a volunteer-led youth organisation for ages 8 to 18 that promotes aviation interest and leadership through a “Primary School of Aviation” model. Cadets study subjects like aerodynamics and navigation while participating in ceremonial drill and community events. As of 2026, the League continues to offer affordable flight training and weekly educational programs across Australia to prepare members for future careers in aviation and STEM. Problem The lack of diverse training ... Read more - [Department of Veteran's Affairs - Open Arms rebrand](https://chesimpson.design/department-of-veterans-affairs-open-arms-rebrand/): Who: Department Of Veterans’ Affairs – Open Arms Product: Website, business cards, poster, fridge magnets, t-shirts, banners, flyers, brochures, visual style guide Why: Organisation wide rebranding Activities: UX, UI, information architecture, visual design Tools: Sketch, Photoshop, Illustrator, InDesign, Role: UX designer Overview Open Arms is a branch of the Department of Veterans’ Affairs. Open Arms is Australia’s national mental health service for current and former Australian Defence Force (ADF) members and their families, offering free, confidential counseling, support programs (individual, couples, family), peer support, crisis support, and online tools to help with trauma, depression, PTSD, anxiety, and relationship issues, available ... Read more - [APS Jobs](https://chesimpson.design/aps-jobs/): Who: APS Jobs Product: Website search interface design Why: The APS Jobs website search interface Activities: Stakeholder discussions, personas, scenarios, prototyping, usability testing, UI design Tools: Axure Role: UX designer, UI designer Overview APS jobs (Australian Public Service) refer to employment in Australian Government departments and agencies, where staff are employed under the Public Service Act 1999. As a major national employer, the APS provides services to the public, develops policy advice, and manages various federal programs. Problem The job search interface was key to the APS jobs website. However, the entire website, as well as the search interface, was ... Read more - [Tax Practitioners Board (TPB) widget](https://chesimpson.design/tax-practitioners-board-dashboard-widget/): Who: ATO – Tax Practitioners Board Product: Dashboard widget Why: To support ATO staff conduct reporting statistics Activities: Stakeholder discussions, prototyping, user testing Tools: Axure, iPad Pro Role: UX designer, UI Designer Overview The Tax Practitioners Board (TPB) is a national statutory body responsible for the registration and regulation of tax agents, BAS agents, and tax (financial) advisers in Australia. While the TPB is independent of the Australian Taxation Office (ATO), the two agencies work together to maintain the integrity of the tax system. Problem Staff using an internal dashboard needed a method to view at a glance meaningful statistics, ... Read more - [Department of Veterans Affairs information architecture](https://chesimpson.design/at-ease-website-information-architecture/): Who: Department of Veterans Affairs Product: Information architecture Type: Website Activities: Card sorting, user interviews Tools: Word, Excel, Trello Role: Lead UX designer As part of an overall rebranding strategy, the Department of Veterans’ Affairs AT-Ease website was re-designed. The re-design included a review of the information architecture. The review showed: a large amount of written content, deep navigation structure, content arranged in 3 categories according to audience type, each category was of some relevance to more than one audience type, content was verbose, and content structure somewhat disorganised throughout the site. The 3 audience types were: Veterans Families of ... Read more - [Department of Veterans Affairs concept​](https://chesimpson.design/at-ease-site-design/): Who: Department of Veterans Affairs Product: Homepage prototype Type: Website Activities: Wireframing, UX design, UI design, visual design, UX copy Tools: Axure, Illustrator Role: Lead UX designer Overview Open Arms is a branch of the Department of Veterans’ Affairs. Open Arms is Australia’s national mental health service for current and former Australian Defence Force (ADF) members and their families, offering free, confidential counselling, support programs (individual, couples, family), peer support, crisis support, and online tools to help with trauma, depression, PTSD, anxiety, and relationship issues, available 24/7 via phone or online. Problem Open Arms was in the process of changing ... Read more - [Broadspectrum (Ventia) leadership e-learning](https://chesimpson.design/broadspectrum-leadership-skills/): Who: Broadspectrum (now Ventia) Product: E-learning Type: Skills training Features: Illustration – Mobile resonsive Tools: Articulate Rise 360 – Procreate Assessment: Integrated Length: 45 minutes Screen count: 18 Broadspectrum required their leadership staff to be trained in setting performance objectives for themselves and their direct reporting staff. The training was designed to align to an existing visual design developed for their main office overseas. I used an iPad Pro and Procreate software to hand draw the illustrations in a matching style. - [Broadspectrum (Ventia) OH&S e-learning](https://chesimpson.design/broadspectrum-leadership-skills/broadspectrum-occupational-health-safety-ohs-training/): Who: Broadspectrum (now Ventia) Product: E-learning Type: Occupational Health & Safety training Features: Video – Photography – Illustration Tools: Articulate Storyline – Adobe Illustrator – Adobe After Effects – Adobe Premiere Pro Assessment: Summative Length: 45 minutes Screen count: 22 Overview Broadspectrum (formerly Transfield Services) operates as a fully integrated part of Ventia, one of the largest essential infrastructure service providers in Australia and New Zealand. Following its acquisition in June 2020, the Broadspectrum brand was retired and absorbed into Ventia’s unified operations, consolidating its market-leading expertise in large-scale asset management and maintenance services across the defence, transport, and utility ... Read more - [NSW Health e-learning technical training](https://chesimpson.design/nsw-health-technical-training/): Who: NSW Health Product: e-Learning Type: Technical training Features: Illustration – Audio Tools: Articulate Storyline – Adobe Illustrator Assessment: Summative Length: 40 minutes Screen count: 28 Overview NSW Health is the largest public health system in Australia, serving a population of over 8 million people with a workforce of more than 140,000 full-time equivalent staff. As of 2026, it operates 228 public hospitals and an extensive network of physical and mental health services across the state. Problem To support the enterprise-wide rollout of a new digital rostering platform, NSW Health required a scalable training solution to standardise staff understanding of ... Read more - [Tax Practitioners Board (TPB) storyboard](https://chesimpson.design/tax-practitioners-board-storyboard/): Who: Tax Practitioners Board (TPB) Product: eLearning Type: Quality training Features: Sequential art Tools: Ipad Pro – Procreate Assessment: None Length: 7 minutes Screen count: 3 (12 panels) Overview The Tax Practitioners Board (TPB) is a national statutory body responsible for the registration and regulation of tax agents, BAS agents, and tax (financial) advisers in Australia. While the TPB is independent of the Australian Taxation Office (ATO), the two agencies work together to maintain the integrity of the tax system. Problem I worked with the TPB to design new multi page registration forms for core customers. The customers accessed the ... Read more - [Commonwealth Bank e-learning](https://chesimpson.design/commonwealth-bank-technical-training/): Who: Commonwealth Bank Product: E-learning Type: Technical training Features: Illustration Tools: Articulate Storyline – Adobe Illustrator Assessment: Knowledge check, simulation Length: 10 minutes Screen count: 14 Overview The Commonwealth Bank of Australia (CBA) is a major Australian multinational bank and the largest listed company on the Australian Securities Exchange by market capitalisation. Fully privatised in 1996, CBA is one of the nation’s “big four” banks, offering a wide range of integrated financial services, including retail, business, and institutional banking, insurance, and funds management to over 17 million customers across Australia, New Zealand, and Asia. Problem To support the national rollout ... Read more - [Contact](https://chesimpson.design/contact/): Linkedin - [About](https://chesimpson.design/about/): Che is an experience designer that specialises in creating intuitive and user-centered designs for digital products and services. He uses a data-driven, research-based approach to understand the needs of end-users and create designs that improve their overall experience. Che works with clients across a variety of industries, from startups to large corporations, helping them to create digital products and services that are not only useful, but also delightful to use. Services include user research, information architecture, wireframing and prototyping, user testing, and final design, to name a few. Che believes that good design is about more than just making something ... Read more - [Home](https://chesimpson.design/): UX designer Generalist UX/UI designer expert in solving problems in software applications, web-sites, portals, forms, and e-learning. UX design UX audit User research and analysis Information architecture Wire-framing Prototyping Usability testing UI design Design systems and style guides Interaction design Visual design Responsive design HTML & CSS Accessibility Digital design Storyboarding and comic book illustration Video editing Photography Illustration Copy writing e-Learning Sydney based with 16 years experience Leveraging over 16 years in comprehensive user experience (UX) design and e-learning development, I excel at developing intuitive and human-centered digital products and services. My methodology is rooted in user-driven needs, yielding ... Read more [comment]: # (Generated by Hostinger Tools Plugin)